Laundry is one of those household chores that has to get done. But in today’s connected home, it doesn’t have to demand constant attention or guesswork. Thanks to artificial intelligence (AI), smart connectivity and innovative detergent technology, laundry is becoming a simpler, more intuitive experience that works around modern lifestyles.
Samsung’s Bespoke AI laundry range is designed to make washing clothes more intelligent, efficient and personalised. Instead of relying on users to choose the ideal settings, Samsung’s AI-powered washing machines automatically analyse each load and optimise washing conditions to deliver outstanding cleaning results while helping to reduce unnecessary water, energy and detergent usage.
The result is a laundry experience where technology quietly works behind the scenes, allowing consumers to spend less time thinking about laundry and more time doing what they enjoy.
Samsung’s intelligent washing technology becomes even more powerful when connected through SmartThing1. Whether at work, running errands or relaxing at home, users can monitor, control and manage their washing machine remotely using their compatible Galaxy smartphone. From receiving cycle notifications to adjusting wash programmes and tracking energy usage, SmartThings transforms laundry into a connected experience that fits naturally into busy everyday routines.
Rather than interrupting daily life, laundry becomes another task that simply happens in the background, supported by intelligent technology that keeps users connected wherever they are.
Partnering with OMO further enhances this experience. OMO’s concentrated formula is designed to deliver exceptional stain removal while using optimised amounts of detergent, complementing Samsung’s intelligent wash cycles that carefully adapt to every load. Together, the appliance and detergent create a smarter system in which every component works in harmony to deliver excellent cleaning performance while supporting more efficient use of resources.
Through innovations like Bespoke AI and SmartThings, Samsung is creating a connected ecosystem where everyday appliances communicate intelligently, anticipate user needs and simplify household management. The laundry room becomes another example of how AI can deliver meaningful convenience, quietly improving everyday experiences without adding extra effort.
